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Why the “cold turkey” method of quitting vaping or smoking doesn’t work – and what does
Quitting cold turkey has such a low success rate due to the nature of nicotine addiction.
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Can oral nicotine pouches like Zyn help people quit vaping nicotine?
As oral nicotine pouches from brands such as Zyn, On!, and Velo have gained popularity, they have raised concerns about their high nicotine content, youth-ap
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Quitting vaping? Here are 5 tips for handling nicotine withdrawal
Trying to quit vaping?
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Quitting vaping in 2025: Top tips and resources
There are many reasons people want to quit vaping, including physical or mental health concerns, financial cost, freedom from addiction, and influence from f
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Local restrictions on flavored tobacco and e-cigarette products
This resource presents a quarterly breakdown on the current state of U.S. jurisdictions with policies on flavored tobacco and e-cigarette products.
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Nearly 50% of Young People Who Use Nicotine Resolve to Quit in 2025
Truth Initiative has launched Outsmart Nicotine, a new campaign designed to introduce young people to EX Program, a comprehensive quitting resource
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2024 Monitoring the Future Survey Shows Persistent Nicotine Dependence Despite Meaningful Gains in Reducing Youth E-Cigarette Use
The 2024 Monitoring the Future Survey (MTF) shows promising signs in the effort to reduce youth e-cigarette use
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“Outsmart Nicotine”: Truth Initiative launches national campaign to help young people quit vaping with EX Program
“Outsmart Nicotine,” a new campaign from Truth Initiative, empowers young people to break free from the cycle of nicotine addiction with an enhanced EX Progr
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Unhooking Gen Z: Truth Initiative Launches “Outsmart Nicotine” and Enhanced EX Program
Outsmart Nicotine, an uplifting, multi-platform campaign designed to reach 18- to 24-year-olds and encourage freedom from nicotine addiction.
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Cessation Research Study
Check to see if you’re eligible to participate in a clinical trial evaluating a quit smoking or vaping program developed by Truth Initiative.
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In Victory for Public Health, U.S. Supreme Court Refuses to Hear Tobacco Industry’s Challenge to Graphic Cigarette Warnings
In a tremendous victory for public health, the U.S.
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